In today’s beauty industry, the demand for clean, sustainable, and high-performance products has never been greater. At the forefront of this movement is The Conscious Beauty Agency, founded by Brittany Ivens, a beauty industry expert with 16 years of experience, including a decade specializing in wholesale spa distribution. With a deep passion for clean ingredients and daily wellness practices, Brittany is dedicated to bringing exceptional, eco-conscious beauty brands to the forefront of the industry.
A Mission Rooted in Clean Beauty
The Conscious Beauty Agency is more than a distributor—it’s a movement. Brittany’s mission is to curate and represent brands that prioritize transparency, sustainability, and efficacy. Currently, she partners with two outstanding Canadian, women-owned brands: da lish cosmetics and OKOKO Cosmetiques. Each brand aligns with the agency’s ethos of delivering high-quality, results-driven products made with integrity and purpose.
The Women Behind the Brands
da lish cosmetics: Effortless Beauty with a Purpose
Founded by Melanie Cruickshank, da lish cosmetics is a Toronto-based brand known for its clean, minimalist formulations that enhance natural beauty. Inspired by her personal journey to heal her skin, Melanie created a line of makeup that is free from harmful toxins, offering high-performance color cosmetics that nourish and uplift. Her unwavering commitment to clean beauty makes da lish a perfect fit for The Conscious Beauty Agency’s portfolio.
OKOKO Cosmetiques: Luxury Meets Innovation
On the other coast in Vancouver, Oyeta Kokoroko leads OKOKO Cosmetiques, a brand that merges luxury with high-performance skincare. OKOKO’s formulations harness the power of botanical ingredients and advanced “cleanical” actives to deliver transformative results with a sensorial experience. With a focus on blue light protection and indulgent textures, Oyeta’s brand is designed to elevate skincare rituals, making them both effective and a part of daily self-care.
Beyond Distribution: Consulting & Brand Growth
The Conscious Beauty Agency extends beyond distribution, offering consulting services to help brands navigate the evolving beauty landscape. From business strategy to Amazon Consulting, Brittany provides invaluable expertise to brands looking to expand their reach and establish a strong presence in today’s competitive market.
Looking Ahead
As the beauty industry continues to evolve, The Conscious Beauty Agency remains committed to expanding its offerings to meet the needs of modern spas, retailers, and beauty professionals. Brittany’s vision is to continue championing clean beauty brands that are not only innovative but also ethical and sustainable.
As the founder of The Conscious Beauty Agency, Brittany Ivens partners with purpose-driven brands, helping them grow while maintaining integrity in formulation, sustainability, and business strategy. For more information visit www.thebeautyagency.ca and follow along on this journey towards a more conscious beauty industry.
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Brittany Ivens
Brittany Ivens
Brittany Ivens
