Visual Storytelling for Entrepreneurs:
In today’s fast-paced digital world, visual storytelling has become one of the most powerful tools for building a brand. For entrepreneurs, especially in industries like beauty, the right photography can make all the difference in how a brand is perceived. Julia, the creative force behind Silvermoon Photography, has worked with numerous entrepreneurs to help them define and elevate their brand through stunning, story-driven images. In this interview, Julia shares her insights on how professional photography can transform your brand identity and why it’s essential for entrepreneurs to invest in high-quality visuals.
Julia, can you share the story behind your journey into photography?
Photography has always been a quiet passion of mine—something that lived in the background while I worked as a university advisor. After having children, I started documenting our everyday moments, and something clicked. I realized how powerful images could be in telling stories, evoking emotion, and capturing a fleeting feeling in time. What began as a creative outlet slowly transformed into a business as more people started reaching out for photoshoots. Over time, I took the leap from stability to purpose, turning Silvermoon Photography into my full-time career
What inspired you to transition from a university advisor to a full-time photographer, and how has your personal journey shaped your approach to your craft?
I was inspired by a deep desire to live a more creative and flexible life—one where I could be present with my kids while building something meaningful. That transition came with its challenges, but it taught me empathy, patience, and the importance of intentionality—qualities I now bring to every shoot. I approach each session with the understanding that my clients are not just looking for pretty photos—they’re looking for a reflection of their story, their energy, and their values.
You blend documentary and editorial styles in your work. How does this creative approach help entrepreneurs tell their brand story visually, and what are some common mistakes brands make when trying to define their visual identity?
Blending documentary and editorial styles allows me to showcase both the real and the refined. The documentary side captures authenticity—how a person moves, laughs, or interacts with their product or team. The editorial side brings in elevated styling, thoughtful composition, and brand-aligned visuals. Together, this fusion tells a well-rounded story that feels both relatable and aspirational.
One common mistake brands make is trying to mimic what others are doing without tuning into their own values and audience. Visual identity should be rooted in self-awareness. If your photos don’t reflect your actual personality or message, your audience will feel that disconnect
Personal branding is key in today’s digital world. What advice do you have for entrepreneurs looking to align their visual identity with their core brand values through photography? Are there any essential elements that every brand should include in their visual storytelling?
Start with clarity: What do you want your audience to feel when they see your content? What do you stand for? What makes you different? Once you’re rooted in that, visual storytelling becomes intentional.
Essential elements include:
- Consistent color palettes that reflect your brand mood
- A mix of lifestyle and professional shots to show both personality and expertise
- Story-driven scenes that go beyond headshots—think working moments, tools of your trade, behind-the-scenes
- Expressions and body language that match your tone (warm, powerful, creative, grounded, etc.)
As a busy entrepreneur, how can someone maximize the impact of professional photography on their brand without feeling overwhelmed? What tips would you offer for businesses just starting to think about their brand’s visual presence?
Planning is key. I always encourage clients to create a simple mood board and think through 2–3 storylines they want to visually communicate. From there, we build a clear shot list so the session feels purposeful, not chaotic.
If you’re just starting out:
- Focus on quality over quantity—15 great, versatile images can go a long way.
- Think about where you’ll use these photos (website, social, media kits) and tailor the content accordingly.
- Don’t be afraid to show your face—people buy from people.
- Choose a photographer, with whom you resonate and whose energy aligns with yours!
What are some behind-the-scenes insights into how you approach a photoshoot for a brand like OKOKO Cosmétiques? How do you ensure the visuals reflect both the brand’s ethos and the founder’s vision, and what are some practical tips for brands to get the most out of their photoshoots?
With brands like OKOKO Cosmétiques, I begin by learning Oyeta’s, the founder, story, values, and aspirations. We talk about brand tone—luxurious yet conscious, bold yet nurturing. From there, we create a mood board with colors, props, and scenes that reflect those ideals. I also study their packaging, product textures, and website to ensure visual harmony.
To get the most out of your shoot:
- Be involved in the planning process
- Bring inspiration but stay open to creative flow
- Choose outfits, props, and locations that support your story
- Trust your photographer’s direction—it’s a collaboration
Hi Julia, I'd love to include a section focusing on personal branding, especially since it’s such a big part of the conversation. Could you share some insights on how personal branding (not just business branding) plays into photography? Specifically, how can entrepreneurs ensure that their personality and unique story come through in the visuals? I think our readers would benefit from your advice on balancing the personal and professional aspects in brand photography.
Personal branding is about letting your audience see you—not just your business. In photography, this means going beyond perfect poses and into real moments. I always ask clients what lights them up, what their clients love about them, and what story they’re proud to tell. I always get to know my clients and their brand. We then design scenes that allow that personality to shine through, whether it’s confidence, warmth, playfulness, or elegance.
To balance personal and professional, think about the energy you want your brand to carry. Then let yourself be seen in that light—whether it’s through a laugh, a glance, or a gesture that feels totally you
For entrepreneurs who may be on a budget or just starting out, what are some cost-effective ways to improve their photography without compromising on quality? How can they use their existing resources to create impactful imagery?
You don’t need a big budget to create beautiful visuals. Here are some budget-friendly tips:
- Use natural light—stand near windows and avoid harsh midday sun
- Invest in 1–2 brand-consistent backdrops and props
- Ask a friend to take photos or use a tripod with a timer
- Eliminate any chaos or clutter on the background. Simplicity is the key!
- Use editing apps like Lightroom Mobile for consistent tones
- Plan out content in batches to save time and money
Start with what you have and grow from there. Consistency and authenticity go much further than perfection.
And for those interested in working with you, where can they learn more or book a session?
I’d love to connect with anyone looking to elevate their brand through visual storytelling. You can learn more and book a session by visiting www.silvermoonphotography.ca, or by reaching out to me directly on Instagram at @silver.moonphotography. I also offer free discovery calls to discuss your brand vision and how we can bring it to life through photography.
Hi Julia, after our interview, I’d love to offer our readers a practical list of visual branding tips for entrepreneurs. Would you be willing to share some actionable advice on things like color schemes, lighting, and positioning that entrepreneurs should keep in mind when planning a photoshoot? Your expert tips would add great value to the feature and help readers make the most of their photoshoots.
Julia’s Top Visual Branding Tips for Entrepreneurs
1. Choose a Color Palette That Matches Your Brand Mood Stick to 2–3 main colors that reflect your brand’s personality—whether it’s warm and welcoming, bold and confident, or minimal and clean. Wear outfits in those tones, use matching props, and ensure the location complements your palette. I personally love whites, blacks, greys, royal blue.
2. Plan for Natural Light When Possible Soft, diffused natural light (like from a window or on a cloudy day) is flattering and consistent. Avoid direct midday sunlight unless you're going for strong shadows and contrast. If you're shooting indoors, position yourself near windows and turn off harsh overhead lights.
3. Think in Storylines, Not Just Poses What story are you trying to tell? Are you the creative at work, the expert consulting a client, or the lifestyle-focused founder? Plan 2–3 mini "scenes" that showcase your work process, tools, personality, and environment. I always say to my clients during the photoshoot :”Now, let’s do a movie scene showing me you at work !”
4. Don’t Overcomplicate Your Background A clean, simple background allows you (and your product or service) to be the focal point. Too many patterns or busy elements can distract from your message.
5. Mind Your Body Language and Eye Contact Open posture, relaxed shoulders, and a gentle smile go a long way. If you're camera-shy, think of the lens as a client you genuinely care about—it helps bring authenticity into your expressions. It’s OK to feel shy in front of the camera, but with the right photographer the discomfort will go away within 5 mins. I promise :)
6. Add a Personal Touch Incorporate a favorite coffee mug, notebook, or texture (like your signature scarf or jewelry). Small personal touches create connection and make the visuals feel more “you.”
7. Batch Your Looks and Locations To get the most out of your shoot, plan a few outfit changes and vary your backgrounds. This gives you months' worth of content in just one session, with visual variety that stays on brand.
Ready to elevate your brand’s visual identity? Reach out to Julia at Silvermoon Photography for a personalized consultation and discover how professional photography can transform your brand story. Whether you’re a startup or an established business, Julia’s expertise will help bring your vision to life. Visit https://www.silvermoonphotography.ca/about/ to book your session today and take the first step toward creating stunning visuals that reflect your brand’s true essence.
