BEAUTY FOUNDER SUCCESS SERIES
Your Roadmap to Building a Profitable, Memorable & High-Performing Beauty Brand
By Oyéta Kokoroko — Founder, Formulator, Mentor & Editor-in-Chief of IKONIK Magazine
Formulating a product is one skill.
Building a successful beauty brand is another.**
Every year, thousands of talented formulators graduate from programs like Formula Botanica, the School of Natural Skincare, IPCS, and other institutions.
They leave feeling inspired and confident in their formulations, yet most quickly discover that creating great products and building a profitable beauty brand are two completely different journeys.
Many founders enter the industry excited but overwhelmed, unsure of where to start, how to grow, or why their brand isn't gaining traction.
The Beauty Founder Success Series was created to change that.
This is IKONIK Magazine’s dedicated hub for empowering emerging beauty founders with the clarity, strategy, and mindset needed to build brands that thrive, not just survive.
What This Series Is
A curated editorial collection designed to help beauty founders:
- understand why most beauty brands fail
- learn what high-performing founders do differently
- build stronger positioning
- master visibility in the era of AI
- make better pricing and margin decisions
- develop storytelling that converts
- build high-converting websites
- launch with clarity and confidence
- evolve into powerful founder identities
This is practical, experience-driven guidance from someone who has built, scaled, and advised beauty brands for nearly a decade.
Who This Series Is For
This series is designed for:
✔ Formulation school graduates
who can formulate exceptional products but feel unsure about the business side.
✔ New or emerging beauty founders
who feel overwhelmed and need direction.
✔ Brand owners struggling with visibility, pricing, positioning, or sales.
✔ Founders transitioning into the CEO identity
and needing clarity, confidence, and strategy.
✔ Entrepreneurs seeking mentorship and high-level guidance
to build sustainable, profitable brands that can be iconic.
If you have the skills, concept and the formulas, but not yet the strategy, this series is for you.
Why This Series Matters
The beauty industry is evolving rapidly. Success today requires more than a great formula. It demands:
- strong brand identity
- strategic positioning
- pricing for sustainability
- emotional storytelling
- AI-driven visibility
- optimized e-commerce
- founder confidence and leadership
These are the skills formulation programs don’t teach, yet they determine whether a brand thrives or disappears.
This series exists to close that gap and support founders in building brands that are profitable, visible, and future-ready.
How This Series Helps Formulation Graduates
If you’ve completed a formulation program, you likely feel confident in your craft, but still uncertain about:
- pricing for profit
- building a strong brand identity
- converting customers on your website
- positioning in a saturated market
- visibility and SEO
- storytelling
- launching strategically
- attracting consistent customers
- growing long-term
This series bridges the gap between formulation knowledge and real business success.
You will learn the patterns behind failing brands, the strategies used by successful founders, and the steps needed to build a profitable beauty business with clarity and confidence.
Featured Articles
Chapter 1 — Why Most Beauty Brands Fail (and What High-Performing Founders Do Instead)
Upcoming Chapters
• Chapter 2 — The 7 Mistakes New Beauty Founders Make — and How to Avoid Them
• Chapter 3 — How to Launch a Beauty Brand in 2025 (What Nobody Tells You)
• Chapter 4 — The Founder Identity Shift: Becoming the CEO Your Brand Needs
• Chapter 5 — The Ultimate Guide to AI Visibility for Beauty Brands
• Chapter 6 — How to Build a High-Converting Beauty E-Commerce Store
• Chapter 7 — How to Position Your Beauty Brand in a Saturated Market
• Chapter 8 — How to Tell Your Founder Story So Customers Actually Buy
• Chapter 9 — The New Era of Beauty Branding: What Works Now (2025 & Beyond)
• Chapter 10 — The Beauty Founder Roadmap (From Idea to Sales)
Want Guidance As You Grow?
Building a beauty brand doesn’t have to feel overwhelming.
If you’re seeking clarity, direction, or tailored support, you can:
Book a 1:1 Strategy Session
Explore Mentorship with Oyéta
Join the Beauty Business Mastermind On Facebook
You don’t have to do this alone.
You deserve support rooted in experience, strategy, and care.
About Oyéta Kokoroko
Oyéta Kokoroko is the award-winning founder behind OKOKO Cosmétiques, a prestige skincare house known for advanced natural formulations, intelligent luxury, and global recognition.
Over nearly a decade, she has built OKOKO from concept to an internationally respected brand praised for its innovation, performance, and elevated sensory experience.
She is not just a formulator, she is a luxury formulation architect, known for developing high-performance skincare with a level of sophistication and detail more commonly seen in heritage luxury houses.
As the Founder & Editor-in-Chief of IKONIK Magazine, Oyéta leads a growing platform dedicated to elevating entrepreneurs, innovators, and high-performing founders across industries.
She also mentors emerging beauty founders through her private Facebook community, 1:1 advisory, workshops, and hands-on strategic training designed to help founders grow profitable, visible, and future-ready brands.
With deep expertise spanning:
- innovation and luxury product development
- brand positioning & storytelling
- pricing, margin strategy & business modeling
- e-commerce optimization and conversion
- AI visibility, SEO, and authority building
- founder identity and leadership
Oyéta brings a rare, high-level blend of artistry, strategy, and business intelligence.
She is the creator of the Beauty Founder Success Series and a trusted advisor to founders seeking clarity, transformation, and a competitive edge in an increasingly saturated market.
Join Oyéta’s private community for beauty founders
Get access to mentorship, weekly insights, and support on building a profitable, high-performing beauty brand.
Work with Oyéta
Explore 1:1 advisory, strategic brand audits, and hands-on workshops designed to accelerate your growth and strengthen your brand foundation.
Start Your Journey
Ready to grow your beauty brand with clarity and confidence?
Start with Chapter 1: Why Most Beauty Brands Fail →
Book a Strategy Session for personalized support
Connect with Oyeta on Linkedin
Your next chapter as a powerful beauty founder starts here.